"After 28 years in business employing the best coaches, this has exceed every experience"
LEIGHTON SAMUELS, CEO
About Poppy Sprague
Poppy Sprague BSc (Hons), MSc, TEP is a rare force in the realms of psychology, coaching psychology, and spiritual insight. With over three decades of clinical experience and lived mastery across all five wealth pillars — mental, physical, relational, financial, and spiritual — Poppy’s work is rooted in integrity, transformation, and the unwavering belief that every person can rise, no matter how deep the challenge or how complex the history.
She is not simply an expert in three fields; she is someone who has walked the full terrain of human struggle and returned with the wisdom, precision, and clarity to guide others through it.
Today, as Director of the Academy for Self-Mastery Ltd, Poppy’s mission is both ambitious and deeply personal: to empower 11 million people to strengthen their mental health, reclaim their self-esteem, and live with the kind of clarity that eliminates regret. Her methods combine psychological depth, directness, and compassionate truth-telling — the hallmarks of her transformative approach.
A Hybrid Approach for Those Who Are Ready to Rise
Poppy works with individuals, couples, groups, and organisations using a psychodynamic coaching psychology model she developed over 30 years of research, clinical practice, and global study. Her approach integrates:
- Psychology & Psychotherapy
- Coaching Psychology
- Psychiatric insight & unconscious process mastery
- Spiritual and metaphysical intelligence
This fusion allows clients to address issues at the deepest level — not just intellectually, but in the nervous system, identity, and behavioural patterns. The results are profound, sustainable, and often life-changing.
A Practitioner Who Has Lived the Work
What makes Poppy’s leadership exceptional is the life she has lived alongside the skills she has mastered.
She has navigated — and risen from — challenges many keep private:
mental, emotional, physical, financial, relational, and spiritual upheavals that would dismantle most people.
Her ability to stand today with clarity, confidence, and embodied wisdom is precisely why high-performing, high-pressure individuals seek her out. She meets clients where they are — without judgment, without facade — and helps them create extraordinary internal shifts that ripple into every area of life.
Clients describe working with her as “life-changing in the first session,” “the best investment I’ve ever made,” and “the turning point I wish I’d had 20 years ago.”
Ethics With Integrity — Beyond Institutional Limitations
After 20+ years within traditional professional bodies, Poppy chose independent practice to uphold what matters most:
client-centred ethics, true informed consent, autonomy, and transparency.
The Academy’s ethical foundations exceed conventional standards, drawing from principles such as:
- The Hippocratic Oath
- The Nuremberg Code
- High-level coaching ethics
- Trauma-informed practice
- Respect for sovereignty and psychological safety
In a climate where institutions often fall short of client-centred care, Poppy stands for honesty, clarity, and ethical practice that protects and empowers the individual.
A Global Career Spanning Psychology, Coaching, Consulting & Crisis Response
Poppy’s professional journey includes:
Psychology & Psychotherapy
Establishing clinics on Harley Street, Chelsea, Covent Garden, and Kensington; leading clinical services for psychiatric clients; and teaching and supervising doctoral students.
Coaching & Consulting
Pioneering psychodynamic coaching programmes that span continents, organisational culture consulting, and strategic advisory work with military and intelligence clients.
Spiritual & Metaphysical Training
Empirical research into energetic and physiological fields, including training with the South Kensington School of Psychic Studies, deepening her understanding of intuition, insight, and inner mastery.
Global Crisis Support
During the COVID era, Poppy became an advocate for informed consent and client autonomy, amplifying silenced research voices and maintaining ethical transparency — even when it placed her at odds with institutional bodies.
She later contributed to crisis counselling for Ukrainian refugees and professionals navigating trauma during the Russia–Ukraine war.
The Academy for Self-Mastery
Poppy’s Academy delivers:
- Live hybrid programmes
- Digital courses
- Coaching circles
- One-to-one intensive programmes
- In-person and online offerings
Every programme is built to strengthen psychological resilience, inner freedom, and personal sovereignty — the foundations of a life lived with clarity, self-respect, and purpose.
A Commitment to Truth, Excellence, and Human Potential
To work with Poppy is to work with someone who:
- sees people deeply
- tells the truth with compassion
- respects your autonomy
- expects your excellence
- holds your potential as non-negotiable
Her clients benefit not only from her specialist expertise, but also from the wisdom of her mentors, her lived resilience, and her uncompromising commitment to each client’s right to thrive.
Client Transformations
“Working with Poppy has been one of the best choices I’ve ever made. Even the first session was life changing. I’d recommend her to anyone wanting to make change happen. She’s a genius at what she does”
Best investment ever. I’m proud to say that I worked with Poppy. Seriously turned my life around, I’ve worked with coaches for years and because Poppy has such a breadth and depth of knowledge, the program I did was fantastic. Helps that she’s also a very experienced therapist as well. Never done anything like this and wish I’d have found her 20 years ago!
Your Transformation Begins With Truth
If you’re ready to elevate your life, face what’s really holding you back, and grow into the person you know you are capable of being, the Academy for Self-Mastery is here to support you.
Training Qualifications & Experience
Academic Achievements:
- BSc (Hons) Bachelor of Science with Honours Degree in Psychology and Sociology – view certificate
- MSc Master of Science Degree in Integrative Counselling Psychology & Psychotherapy – view certificate
- Post-Graduate Diploma in Psychology – view certificate
- Post-Graduate Diploma in Counselling Psychology – view certificate
- Post-Graduate Clinical Diploma in Integrative Psychotherapy – view certificate
- Further post-graduate personal and professional trainings, demonstrating a continued commitment to contributing to the fields of Psychology, Coaching Psychology, and Psychotherapy